Bass Pro Shops and The National Fish Habitat Partnership: Empowering a Bright Future for Fishing in America
The National Fish Habitat Partnership is the most comprehensive freshwater conservation program in the United States. The partnership began with a spark of inspiration from Johnny Morris, founder of Bass Pro Shops and noted conservationist.
Johnny had grown concerned over the chronic degradation of freshwater habitat across the United States. Many reservoirs in the United States were impounded in the 1960s or before. When reservoirs were first created, they were full of submerged timber and other underwater habitat that is essential for bass, crappie and for baitfish.