Bass don’t strike a lure because they think it’s cute. They strike it because the artificial appears to be something worth eating. A few carefully selected lures that imitate crayfish or some kind of forage fish will take bass in a variety of situations.
Whatever lure you select, it must be “fishable” in the area you cast it to. Be sure to have lures for use in heavy weeds, moderate cover, and open water.
Retrieve speed is another crucial factor. Aggressive bass will run down a fastmoving lure, while bass in a negative mood require a slow presentation. Colors, rattles, and scent are far less important than retrieve speed.
Select a handful of baits and work them until you develop confidence. Purchase other lures as you realize what you need in specific fishing situations.