Say, for example, you fish an area that is holding good fish and you catch one or two on a crankbait. Before moving on, work the area again with a crankbait that has a different action or maybe one that will run a little deeper or shallower.
Also, don’t be afraid to try lures that aren’t supposed to work under certain conditions (i.e. a buzzbait in the middle of a cold front). That different look can be enough to coax a few more fish into striking. Every time you present a lure that looks different, you give yourself a chance to catch fish that wouldn’t respond to other baits you’ve fished. Sometimes, being different is all it takes.
by Jimmy Houston host of "Jimmy Houston Outdoors" TV Show