Introducing Ascend 3D Cool

Biker wearing 3D coolling clothing from Ascend

Introducing Ascend 3D Cool: Next-Level Comfort for Life on the Move

The outdoor lifestyle isn’t just about pushing limits — it’s about feeling great while doing it. That’s why Ascend is proud to unveil its brand-new line of 3D Cool apparel, bringing advanced comfort and performance technology to the everyday adventurer.

Already a customer favorite in our World Wide Sportsman line, 3D Cool fabric technology is now available in select Ascend men's and ladies’ shirts and hoodies. Whether you’re trail-hiking in Tennessee or knocking out weekend errands under the summer sun, this gear is designed to move with you — and keep you cool every step of the way.

What Is 3D Cool Technology?

3D cool powered by brrr. How does it work? Cooling Minerals - Fabric feels cool and stays cool as you fish. Active Wicking - Moves sweat and spray away from your skin. Rapid Drying - Keeps fabric feeling lighter and you feeling fresher.

3D Cool is an innovative fabric structure engineered for airflow, breathability, and all-day comfort. It uses a three-dimensional knit that lifts the fabric off your skin, letting air circulate freely and helping moisture evaporate faster. The result? A cooling effect you can feel, especially when the heat kicks in.

Benefits

  • Moisture-Wicking: Pulls sweat away so you stay dry
  • Ventilated Structure: Promotes airflow with a mesh-like interior
  • Fast-Drying: Ready to wear again in no time
  • Lightweight & Stretchy: Won’t weigh you down, no matter where you go
  • UPF Protection: Many styles offer UPF 30+ to 50+ for added sun protection

Meet the New Ascend 3D Cool Lineup

Each piece is made to fit your pace and your plans — from hiking trails to hammock lounging.

Men’s Styles

Ascend 3D Cool Knit Crew Neck Long-Sleeve Shirt - $36.00

Lightweight layering for early hikes or late nights by the fire.

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Ascend 3D Cool Long-Sleeve Hoodie – $42.00

Built-in hood for extra coverage — great for sunny treks or breezy lake days.

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Ascend 3D Cool Knit Short-Sleeve Crew – $32.00

All-day comfort in a classic cut you’ll want to live in.

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Ascend 3D Cool Knit Short-Sleeve Pocket Polo – $36.00

Clean and versatile—style meets tech in this go-anywhere polo.

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Ladies’ Style

Ascend 3D Cool Sun Long-Sleeve Hoodie - $40.00

A breathable layer with built-in sun protection. Feminine cut meets functional fabric.

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Designed for Real-Life Adventure

These aren’t just workout shirts or weekend gear — this is go-anywhere, do-anything performance wear. Whether you're exploring new trails, catching up with friends, or running errands in the heat, Ascend 3D Cool apparel keeps you feeling fresh, dry, and confident.

They’re machine washable, wrinkle-resistant, and travel-ready, making them the perfect pick for multi-day hikes or spontaneous road trips.

Early Buzz: What Customers Are Saying

"This shirt is extremely breathable and lightweight. It’s perfect for hiking or just staying cool on a hot day. I love the fit and how fast it dries after sweating. Will definitely be buying more!"

– Real Customer Review on the Ascend 3D Cool Long-Sleeve Crew

Why It Matters

The expansion of 3D Cool technology into the Ascend line represents a new chapter for the brand. Once reserved for technical fishing apparel, this game-changing tech is now part of everyday outdoor wear — delivering the same performance benefits in more versatile, lifestyle-ready silhouettes.

If you loved the cooling power of 3D Cool in our World Wide Sportsman gear, you’re going to love what Ascend is bringing to the table.

 

 

Shop the Entire Collection

Available now online at BassPro.com and in select Bass Pro Shops and Cabela’s stores.

Explore. Move. Cool down. Ascend 3D Cool is here to keep up with you — wherever you're headed next.

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