At Bass Pro Shops, freedom is a way of life, rooted in the land we love
and the pride we carry as Americans. We celebrate those who stand tall,
cherish the outdoors, and live with a deep love for this country.
Land of the Free celebrates American pride, honoring those who serve and
everyone who lives and cherishes our freedoms.
Land of the Free, Let Freedom Roar!
READ ARTICLES FROM LAND OF THE FREE
USA 250 Anniversary Celebration
USA 250 Anniversary Celebration: Honoring America’s Heritage, Freedom and the Great Outdoors For 250 years, America’s story has been shaped by courage, faith, family, sacrifice, freedom and the land itself.
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American Greatness and Conservation
American Greatness and Conservation: Protecting the Land We Love American greatness is not only measured by what we build. It is also measured by what we protect. As America celebrates 250 years of freedom, we are reminded that the lands, waters, wildlife, and outdoor traditions we enjoy today must be cared for so future generations can experience them tomorrow.
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Faith, Family, Freedom
Faith, Family, Freedom: The Core Values Behind Land of the Free Faith, family, and freedom are more than words. They are values that have shaped America for generations. They are lived around kitchen tables, in small towns and big cities, in churches and communities, on lakes and rivers, in hunting camps, around campfires, and across the wild places families return to year after year.
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Forged in Passion
Forged in Passion: Honoring America’s Armed Forces and the Freedom They Protect Freedom is one of America’s greatest blessings. But freedom has never been free. It has been protected by generations of brave men and women who answered the call to serve, often leaving behind home, family, comfort, and certainty to defend something greater than themselves.
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American Heritage Buyer’s Guide
American Heritage Buyer's Guide: Celebrate 250 Years of Freedom, Family, and the Great Outdoors Patriotic apparel is more than red, white, and blue. It is a way to honor freedom, remember sacrifice, celebrate family traditions, and carry a love of country into everyday life.
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Through our partnership with Helping A Hero, we are proud to give back by helping provide homes for deserving veterans and their families. This partnership is built on gratitude, resilience, and a commitment to support those who have given so much for our freedoms.
